Privacy policy

Privacy Policy

Roses of Eternity

Last updated: 12-06-2026

This Privacy Policy explains how Roses of Eternity collects, uses, stores and shares personal data when you visit our website, place an order, create a customer account, contact us, subscribe to marketing communications or otherwise use our services.

This Privacy Policy applies to our website and related services, including orders placed through our online store.

1. Contact details

Roses of Eternity
Email: info@rosesofeternity.com

For questions about this Privacy Policy, your personal data or your privacy rights, you can contact us by email.

2. Personal data we collect

We may collect and process the following personal data, depending on how you use our website and services:

• name;

• email address;

• phone number;

• billing address;

• delivery address;

• order details;

• payment and transaction details;

• customer account information;

• communication with customer service;

• return, cancellation and complaint information;

• information provided for personalization, such as card texts, names, dates or personal messages;

• IP address;

• browser type;

• device information;

• time zone;

• cookie identifiers;

• pages and products viewed;

• referring websites or search terms;

• information about how you interact with our website.

We refer to order-related information as Order Information and website/device-related information as Device Information.

Please note that payment details are processed by our payment providers. Roses of Eternity does not store full credit card numbers.

3. How we collect personal data

We collect personal data when you:

• visit our website;

• browse products or pages;

• place or attempt to place an order;

• create or use a customer account;

• contact us by email or through customer service;

• submit a return, cancellation or complaint;

• subscribe to marketing communication;

• interact with cookies, pixels, tags or similar technologies on our website.

We may also automatically collect certain technical information through cookies, log files, web beacons, tags and pixels.

4. Cookies and similar technologies

We use cookies and similar technologies to make our website work properly, remember preferences, analyze website traffic, improve our services, prevent fraud and, where applicable, show personalized content or advertisements.

Cookies may include:

• functional cookies, which are necessary for the website to work;

• analytical cookies, which help us understand how visitors use our website;

• marketing cookies, which may be used to show relevant advertisements or measure marketing campaigns.

Where required by law, we will ask for your consent before placing non-essential cookies.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect how the website works.

5. How we use your personal data

We use personal data for the following purposes:

• to process and fulfil orders;

• to process payments;

• to arrange shipping and delivery;

• to send order confirmations, invoices and updates;

• to provide customer service;

• to process returns, cancellations and complaints;

• to handle personalized products, such as handwritten cards or custom messages;

• to screen orders for fraud, misuse or security risks;

• to improve and optimize our website and services;

• to analyze how customers use our website;

• to measure the effectiveness of marketing campaigns;

• to send marketing communication, newsletters or offers where permitted by law;

• to comply with legal obligations;

• to protect our legal rights.

6. Legal bases for processing

We process personal data only when we have a lawful basis to do so. Depending on the situation, we may process personal data on the following legal bases:

• performance of a contract, for example when we process your order, payment, delivery, return or cancellation;

• legal obligation, for example when we keep invoices and administration records for tax purposes;

• legitimate interest, for example to improve our website, prevent fraud, handle customer service or protect our business;

• consent, for example for certain marketing communication or non-essential cookies where consent is required.

Where processing is based on consent, you may withdraw your consent at any time.

7. Sharing personal data with third parties

We may share personal data with third parties where this is necessary to provide our services, process orders, operate our website or comply with legal obligations.

This may include:

• Shopify, which powers our online store;

• payment providers;

• shipping carriers and delivery partners;

• fulfilment or packaging partners, where applicable;

• email and communication service providers;

• IT, hosting and security service providers;

• analytics providers;

• marketing and advertising platforms, where consent or another lawful basis applies;

• professional advisers, such as accountants or legal advisers;

• government authorities, tax authorities or law enforcement where required by law.

We do not sell personal data to third parties.

8. Shopify

Our online store is powered by Shopify. Shopify processes personal data on our behalf and may also process certain data as described in Shopify’s own privacy documentation.

You can read more about how Shopify processes personal data in Shopify’s privacy policy.

9. Analytics and advertising

We may use analytics and advertising tools, such as Google Analytics, Meta/Facebook, Google Ads, Bing/Microsoft Ads or similar services, to understand how customers use our website and to measure or improve marketing campaigns.

Where required, these tools are used only with your consent.

You can manage advertising preferences through the relevant platform settings, including:

• Google Ads settings;

• Meta/Facebook ad settings;

• Microsoft/Bing ad settings;

• your browser or device privacy settings.

You may also opt out of certain analytics tools where the provider offers an opt-out option.

10. International transfers

Some of our service providers, such as Shopify, payment providers, analytics providers, marketing platforms or IT service providers, may process personal data outside the European Economic Area.

Where personal data is transferred outside the European Economic Area, we rely on appropriate safeguards where required, such as adequacy decisions, standard contractual clauses or other lawful transfer mechanisms.

11. Data retention

We keep personal data only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required by law.

Order and invoice information may be kept for the period required by tax and accounting laws.

Customer service, return, cancellation and complaint information may be kept for as long as necessary to handle the request and protect our legal rights.

Marketing data is kept until you unsubscribe or withdraw your consent, unless we have another lawful basis to keep limited records.

When personal data is no longer needed, we will delete it or anonymize it where reasonably possible.

12. Your rights

If you are located in the European Union or the European Economic Area, you have rights under the General Data Protection Regulation.

Depending on the situation, you may have the right to:

• request access to your personal data;

• request correction of inaccurate or incomplete personal data;

• request deletion of your personal data;

• request restriction of processing;

• object to certain processing;

• request transfer of your personal data;

• withdraw consent where processing is based on consent;

• object to direct marketing;

• lodge a complaint with a supervisory authority.

In the Netherlands, the supervisory authority is the Autoriteit Persoonsgegevens.

To exercise your rights, please contact us at info@rosesofeternity.com.

We may need to verify your identity before processing your request.

13. Marketing communication

If you have subscribed to our newsletter or agreed to receive marketing communication, we may use your email address to send you updates, offers and information about our products.

You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us at info@rosesofeternity.com.

14. Do Not Track

Please note that our website may not alter its data collection and use practices when it receives a “Do Not Track” signal from your browser, unless required by applicable law.

15. Security

We take reasonable technical and organizational measures to protect personal data against loss, misuse, unauthorized access, disclosure, alteration or destruction.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

16. Minors

Our website and services are not intended for individuals under the age of 18.

We do not knowingly collect personal data from individuals under 18. If you believe that a minor has provided us with personal data, please contact us at info@rosesofeternity.com, so we can take appropriate action.

17. Links to other websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content or security of those third-party websites.

We recommend reading the privacy policies of any third-party websites you visit.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, legal requirements or other operational reasons.

The updated version will be published on our website with a new “Last updated” date.

19. Contact us

For more information about our privacy practices, if you have questions, or if you would like to exercise your privacy rights or make a complaint, please contact us at:

Roses of Eternity
Email: info@rosesofeternity.com